I was commissioned by a client to create a logo and 2D animation for her brand, Kingdom Girl Studio. The idea for the animation was to showcase the brand on the front page and the target age group (teenagers aged 13-18). I had to research clothing designs from the 2000s media, such as iCarly and Hannah Montana, as she wanted the older style of clothing to make the ages more obvious. For the logo design, my client wanted a serif-style logo that was iconic and not too girly. With this prompt, I messed around with trying to create an iconic design until I was able to figure out a design that was iconic and not too girly.
Animation sketch 1
Animation sketch 2
Final 2D animation